Cookie Policy
Introduction
Smart4 EPC (“we”, “us” or “our”) use cookies and similar tools across our websites to improve their performance and enhance your experience. This policy explains how we do that.
What is a cookie?
A cookie is a small file of letters and numbers that is downloaded on to your computer when you visit a website, which enables the website to tailor its offerings to your preferences when you visit it.
There are two main types of cookies:
- A session cookie only exists for the duration of your visit to a website. They recognise your computer or smartphone as you move between pages. These cookies can be used, for example, to maintain secure logins.
- A persistent cookie stays on your device for a set
period of time and can be used, for example, to remember you when you next visit the website.
The source of each cookie also varies. Some cookies are owned and created by Smart4 EPC ('first-party' cookies), but others are supplied by independent companies ('third-party' cookies).
Cookies are NOT viruses, any kind of malware, programs or applications. Cookies can't see the files on your computer. We prioritise your privacy and handle all gathered information in accordance with our Privacy Policy.
The cookies used on Smart4 EPC website fall into various categories:
- Essential
- Functionality
- Analytics and advertising
What all of this means is that you get the best possible user experience and relevant information
based on your needs.
1. Essential
Essential cookies enable smooth navigation of the website and access to key features, such as secure areas, while also remembering form information within a session, balancing visitor load across servers, displaying the correct version of the site for your device, tracking user sessions, and recording your cookie consent preferences.
| Name | Type | Expiry | Purpose |
|---|---|---|---|
| ngage_session | Necessary | 30 minutes | ngage_session is a standard framework session cookie that is created for all site visits. It is essential for the site to function correctly. |
| xsrf-token | Necessary | 30 minutes | xsrf-token is a native feature of our framework used in forms and other areas of the site to prevent malicious exploits. |
| intlTelInputSelectedCountry | Necessary | Session | intlTelInputSelectedCountry is required to identify your country and validate your phone number during two factor authentication - a process we use to enhance the security of your account. |
| cookie-bar-v3 | Necessary | 24 hours | cookie-bar-v3 is required to store your cookie preferences. |
| cf_clearance | Necessary | 30 minutes | This Cloudflare cookie shows that you’ve passed a security check (like a CAPTCHA) to prove you're not a bot, so you won’t have to repeat the check each time you visit the site. |
Vimeo
We use Vimeo to embed videos on our website, and these videos may set essential cookies that ensure secure video playback. These cookies are necessary for the secure operation of the video player and help manage requests and prevent misuse. No additional tracking or analytics cookies are applied via this function.
| Name | Type | Expiry | Purpose |
|---|---|---|---|
| player_clearance | Necessary | 7 days | Used for bot prevension. |
| cf_clearance | Necessary | 1 year | Used for bot prevension. |
| __cf_bm | Necessary | 30 minutes | Manages incoming traffic that matches criteria associated with bots. |
| _cfuvid | Necessary | Session | Used to bots do not overload the site with repeated request. |
2. Functionality
Functionality cookies enable us to provide enhanced and personalised features on our website. These cookies remember your preferences, ensuring a seamless and tailored browsing experience. Functionality cookies are essential for the proper functioning of specific features. By accepting functionality cookies, you enhance your overall user experience on our site.
Zapier
These cookies enable us to provide website chatbot functionality. For Zapier chatbots, they enhance your web experience by detecting misuse across sessions, tracking errors, and more. Zapier also uses these cookies to serve Google advertising to users who interact with the Zapier chatbot platform. You have full control over which types of cookies are used at any time. See 'Managing cookies' at the bottom of this page to learn more.
| Name | Type | Expiry | Purpose |
|---|---|---|---|
| projectSessionId | Functionality and targeted advertising | Indefinite | Zapier use this to detect and prevent abuse across individual sessions in published chatbots. |
| __dd_s | Functionality and targeted advertising | Indefinite | DataDog RUM cookie to track errors across sessions. We do not use any session replay functionalities. |
| NID | Functionality and targeted advertising | Indefinite | The 'NID' cookie is used to show Google ads in Google services for signed-out users, while the 'ANID', 'IDE' and 'id' cookies are used to show Google ads on non-Google sites. |
| visitor_id | Functionality and targeted advertising | Indefinite | This cookie is used by Zapier's internal evening system to correlate events which occur within a single session. It is similar in this sense to the Interfaces-specific projectSessionId cookie. |
| interfacesSessionId | Functionality and targeted advertising | Indefinite | This is the logged-in session for the user so that they can access everything on interfaces.zapier.com. |
| currentAccountId | Functionality and targeted advertising | Indefinite | Used to determine which account the user is viewing. This value changes when they pick a different account in the account switcher. |
| IDE | Functionality and targeted advertising | Indefinite | These are used to show ads on websites that are not part of Google but participate in Google’s ad network. These cookies help Google track user behavior across different websites to deliver more relevant ads based on browsing activity. |
3. Analytics and advertising
We
use Google Analytics and Google advertising technologies to understand how
visitors interact with our website, measure the effectiveness of our marketing
activities and, where consent has been provided, deliver personalised
advertising. Further information about the Google services we use and how data
may be shared with Google is set out below.
Google Analytics
With
your consent, we use Google technologies including Google Analytics, Google Ads
Conversion Tracking, Google Remarketing and Google Tag Manager. These services
help us analyse website usage, measure the effectiveness of our advertising
campaigns, understand user engagement, and provide personalised advertising
where permitted.
When
these technologies are enabled, information relating to your use of our website
may be shared with Google, including online identifiers, device and browser
information, pages visited, interactions with content, advertising engagement
and conversion events. Google may use this information to provide analytics,
measure campaign performance, create audience segments, improve its services
and deliver personalised advertisements across Google properties and third-party
websites.
We
only deploy non-essential Google analytics and advertising technologies where
you have provided your consent. You may withdraw or amend your consent at any
time.
| Name | Type | Expiry | Purpose |
|---|---|---|---|
| __gsas | Advertising | 3 months | Used by Google to store ad-related settings and preferences. |
| __eoi | Security | 6 months | Tracks user engagement and interaction with Google ads. |
| __gpi | Advertising | 13 months | Gathers anonymous data on user preferences related to Google ads. |
| __gpi_optout | Advertising | 13 months | Stores opt-out preferences for users who do not wish to see personalized ads. |
| NID | Security, Analytics, Functionality, Advertising | 6 months | Stores user preferences and information for Google services, such as language settings. |
| DSID | Security, Functionality, Advertising | 2 weeks | Used for linking user activities across devices to show relevant ads. |
| test_cookie | Functionality | 15 minutes | Determines if the user’s browser accepts cookies. |
| id | Functionality, Advertising | OPT_OUT: fixed expiration (year 2030/11/09), non-OPT_OUT: 13 months EEA UK / 24 months elsewhere | Unique identifier cookie for tracking user interactions with ads. |
| __gads | Advertising | 13 months | Tracks ad performance on Google properties and partner sites. |
| GED_PLAYLIST_ACTIVITY | Advertising | Session | Tracks video playback and engagement data on Google video platforms. |
| ACLK_DATA | Advertising | 5 minutes | Helps track ad click data for Google Ads campaigns. |
| receive-cookie-deprecation | Security, Advertising | 6 months | Marks users who’ve opted out of certain types of cookies. |
| pm_sess | Security, Functionality | 30 minutes | Stores session-related data for managing ad preferences. |
| pm_sess_NNN | Security, Functionality | 30 minutes | Session identifier to track ad interactions for Google users. |
| aboutads_sessNNN | Security, Functionality | 30 minutes | Maintains user preferences for ad personalization. |
| FPAU | Analytics, Advertising | 90 days | Used to identify and track individual ad interactions across websites. |
| ANID* | Advertising | 13 months EEA UK / 24 months elsewhere | Identifies and serves personalized ads across Google properties. |
| AID* | Analytics, Advertising | 13 months EEA UK / 540 days elsewhere | Connects user interactions across devices to better personalize ads. |
| ar_debug | Analytics, Advertising | 90 days | Used by developers for testing and debugging Google ad integrations. |
| IDE | Advertising | 13 months EEA UK / 24 months elsewhere | Stores ad preferences and interaction data for retargeting and ad personalization. |
| TAID* | Analytics, Advertising | 14 days | Tracks ad clicks and interactions for cross-device reporting. |
| FPGCLDC | Analytics, Advertising | 90 days | Stores link click data for conversion tracking across devices. |
| _gcl_dc | Analytics, Advertising | 90 days | Conversion tracking cookie for Google Ads linking ad clicks to website actions. |
| _gcl_au | Analytics, Advertising | 90 days | Used by Google AdSense to experiment with ad efficiency across websites. |
| FLC | Advertising | 10 seconds | Tracks ad performance and conversion data for Google ads. |
| RUL | Advertising | 12 months | Stores data to optimize ad delivery and performance. |
| FPGCLAW | Analytics, Advertising | 90 days | Tracks conversion actions for Ads campaigns across devices. |
| FPGCLGB | Analytics, Advertising | 90 days | Assists in tracking ad conversions and performance. |
| FPGSID | Analytics, Advertising | 90 days | Session identifier for ad conversion tracking across platforms. |
| _gcl_gb | Analytics, Advertising | 90 days | Used for Google ads conversion tracking specific to certain ad types. |
| _gac_gb_<wpid> | Analytics, Advertising | 90 days | Stores ad campaign information for Google Ads within Google Analytics. |
| _gcl_aw | Analytics, Advertising | 90 days | Tracks ad click interactions for Google Ads campaigns. |
| GCL_AW_P | Analytics, Advertising | 90 days | Stores data on ad click-throughs and conversions. |
| _gcl_gs | Analytics, Advertising | 90 days | Session identifier for conversion tracking with Google ads. |
| _gcl_ag | Analytics, Advertising | 90 days | Used for ad tracking and conversion optimization in Google Ads. |
| 1P_JAR* | Advertising | 30 days | Stores information about user preferences and ads interactions. |
| Conversion | Advertising | 90 days | Tracks user actions after interacting with ads to measure conversion. |
| YSC | Security | Session | Unique identifier cookie for tracking YouTube video views. |
| VISITOR_INFO1_LIVE | Security, Advertising | 180 days | Tracks user settings and video playback preferences on YouTube. |
| VISITOR_INFO1_LIVE__k | Security, Advertising | 180 days | Stores YouTube playback preferences for signed-out users. |
| VISITOR_INFO1_LIVE__default | Security, Advertising | 180 days | Saves default settings for YouTube playback. |
| FPLC | Analytics | 20 hours | Collects ad campaign data for conversion tracking on websites. |
| _ga | Analytics | 2 years | Used to distinguish unique users for Google Analytics. |
| _gac_ <wpid> | Advertising | 90 days | Holds Google Ads campaign information within Google Analytics data. |
| _gid | Analytics | 24 hours | Identifies unique users per day to track website interactions. |
| _gat[_<customname>] | Analytics | 1 minute | Limits the data collection rate for high-traffic sites. |
| __utma | Analytics | 2 years | Identifies unique visitors and measures their visits over time. |
| __utmb | Analytics | 30 minutes | Tracks a user’s session on a website, including when it begins and ends. |
| __utmc | Analytics | Session | Determines the end of a browsing session. |
| __utmt | Analytics | 10 minutes | Throttles request rate to reduce server load. |
| __utmz | Analytics | 6 months | Tracks how users arrive at a website (e.g., from search engines or ads). |
| __utmv | Analytics | 2 years | Allows custom tracking of visitor segments for more detailed analysis. |
| AMP_TOKEN | Functionality | 30 seconds to 1 year | Manages AMP (Accelerated Mobile Pages) user identification. |
| FPID | Analytics | 2 years | Tracks unique user interactions on a website for Analytics purposes. |
| GA_OPT_OUT | Functionality | 10 Nov 2030 (all cookies) | Stores user preference to opt out of Google Analytics tracking. |
| _ga_ <wpid> | Analytics | 2 years | Maintains session data in Google Analytics for performance analysis. |
| _dc_gtm_ <property-id> | Analytics | 1 minute | Controls loading of Google Tag Manager scripts on pages. |
| _gaexp | Analytics | Set by customer; max of 93 days | Used to determine user inclusion in A/B testing experiments. |
| _gaexp_rc | Analytics | 10 seconds | Tracks participation and performance in Google Optimize experiments. |
| _opt_awcid | Analytics | 24 hours | Stores AdWords campaign ID for optimization experiments. |
| _opt_awmid | Analytics | 24 hours | Stores AdWords match type for experiment tracking. |
| _opt_awgid | Analytics | 24 hours | Keeps data on AdWords ad group IDs for experiment reporting. |
| _opt_awkid | Analytics | 24 hours | Saves AdWords keyword data for A/B testing. |
| _opt_utmc | Analytics | 24 hours | Tracks experiment participation status. |
| _opt_expid | Analytics | 10 seconds | Stores the ID of the current experiment and variation for tracking. |
| APC | Advertising, Security | 6 months | Used for performance monitoring and error tracking on Google services. |
Managing cookies
You can set your cookie preferences when you first visit our website and manage them on subsequent visits by simply clicking 'Manage Cookies' at the bottom of every page. You can also manage and delete cookies directly via your browser settings.
Please note that some cookies, including those used to enhance your user experience, may remain active unless you delete them manually from your browser or withdraw consent within 'Manage cookies.' If you choose to decline cookies, some parts of the Smart4 EPC website may not function as intended or may not function at all.
Changes to this Policy
The terms of this Policy may change from time to time. We shall publish any material changes to this Policy via appropriate notices either on this website or by contacting you using other communication channels.
Contact
Questions, comments and requests regarding this policy are welcomed and should be addressed to askmarketing